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EVOLVED BRANDING


Promotional products have been around for many years and continue to advance. What started out as simply adding your logo to an item is becoming a more brand encompassing decision. Decoration processes that once were solely for print are now crossing over into promo. This evolution has blurred the lines between products and merch and between promo and retail.


We’re here to help you evolve your brand imprint – both in the number of impressions and how it’s decorated. Here are a few products that take decoration capabilities to the next level.


Athleisure

Almost everyone has their favorite athleisure retail brand, but it’s amazing how promotional apparel can give a similar look for your own brand. It’s all about the cut, fabrics and decoration techniques and location. This jacket has a flattering cut, made with modal/poly/spandex fleece and is strategically decorated at the back yoke with a process called DTFx.


Caps

If you’ve been paying attention, you’ve noticed that caps have been almost harder to keep in stock than toilet paper was during the pandemic. Their one size fits all and retail decoration techniques have really taken headwear to the next level. There are so many decoration options – leather or vegan leather patches, woven patches, sublimated patches, appliques, rubber patches, embroidery and more. With the 90s style resurgence, traditional embroidery and now 3D embroidery are trending. Brands that have simple icons or text are perfectly suited for 3D embroidery and are sure to make people ask where you got your lid.


Drinkware

Talk about a walking advertisement and one size fits all. It’s no wonder why drinkware is so popular. Now, add double-wall insulation, NFC connection and 3D Brandshield – it’s going to drop jaws while keeping your customers hydrated. There are so many cool decoration options in drinkware – from screened to laser to full color and one location to all over – there is something for everyone! Let NFC take you to where you want to go…like, your website or a video!


Beverage Holder

Back to beverages – they’re always being consumed and it’s inexpensive to keep them cold and your hand warm! Whether you’re looking for a regular can or slim or one-color imprint to full color – we have options for you. And, while you’re at it – take it up a notch and make it retail by increasing your branding real estate with a hang tag and all over print.


Woven Socks

What is something that is worn almost every day and by everyone? Socks…and the crazier the better! They’re an easy way to make your feet comfy and your face smile. There are so many custom options – from sublimated to woven with hang tags or without. What was once a custom overseas order can now be done in the USA and with smaller minimums. Socks are the perfect way to promote your business and can be given alone or as part of a gift box.


Packaging

Now that you have a variety of wonderful items – how are you going to showcase them? Custom boxes and packaging are the answer. Almost every retail package or subscription you receive comes in branded packaging – let us bring your brand to life through packaging also!


Let us help evolve your branding! Reach out to your local associate or find one by searching our locator map at americandiv.com > Contact.

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